After 100 Years in Business, You Might Think You Know the Iconic Swedish Design Store Svenskt Tenn. You’d Be Wrong.

Something funny happens when you're a company that's been around for a full century. People start to assume that they already know everything there is to know about you — that they've somehow osmotically absorbed your brand tenets or your ethos by virtue of you simply sticking around. For me, the storied Swedish design brand Svenskt Tenn, which is celebrating its 100th birthday this year, was one of those companies. But then I went to Stockholm in September on the occasion of Svenskt Tenn's centenary retrospective opening at Liljevalchs Kunsthalle, running through January 12. Called Svenskt Tenn: A Philosophy of Home, it spans thirteen thematic rooms, curated by Jane Withers together with Svenskt Tenn's head curator Karin Södergren. It was there I realized that what I knew about this company hardly scratched the surface.

11.27.23

Sighted

Sweden’s Oldest Rug Brand Finally Lands in Soho

Scandinavian design brands have been a favorite of American consumers since the mid-20th century — and of Sight Unseen since we could barely recognize something as "design." This month, one of our favorite of those brands — the Swedish rug company Kasthall, with whom we partnered for Sight Unseen Offsite in 2017 and created a capsule collection of rugs pre-pandemic — opened up a new permanent showroom in Soho, leaving behind the trade-friendly but consumer no-mans-land that is the D&D Building for the cobblestone streets and extensive foot traffic of downtown NYC. The company has created beautiful woven and hand-tufted rugs at its factory in Kinna, Sweden, since 1889, and its spacious new flagship on Howard Street will allow customers to touch and see the quality of those carpets IRL.