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07.01.25

Fair Report

Everything We Loved at Everyone’s New Favorite Design Fair: 3 Days of Design in Copenhagen

Copenhagen's 3 Days of Design festival has made an uncanny ascent to the top of the ranks of global design fairs in the past couple of years. Soon after we started reeling over the number of non-professionals going to Milan for pleasure rather than business, we started hearing the same about 3 Days, which we had only ever personally experienced (as recently as 2021) as a tiny event with mostly local participants. To be fair, it owes a part of its popularity explosion to the fact that it takes place in Copenhagen, in the summer, which is not a bad place to be even when your social calendar isn't full of design aperitivos. But as interest has grown, so, too, has participation. We attended this year's edition as a guest of Royal Copenhagen, and our friends and colleagues who didn't go were dying of curiosity about what we saw. Today's roundup, we hope, will answer some of those questions.
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06.23.26

The Weekly

I Expected to Love My First 3Days of Design in Copenhagen. But I Could Never Have Anticipated What Would Make It So Great.

If you can believe it, this was my first year attending 3DaysofDesign in Copenhagen, and I went to the fair, now in its 10th year, armed with absurdly high expectations. I knew that just existing in Copenhagen in early June — using Lime bikes to cycle around, drinking natural wine, eating smørrebrød — would set a good baseline for fun. But after my experience at Salone, which I wrote about here, I felt increasingly desperate for Copenhagen to mean something. I told people I was going because, as a chronicler of design fair culture, I felt compelled to see one that had become such a word-of-mouth success. But on a personal level, it’s like I needed Copenhagen to prove to me that design fairs were still worth attending. As hesitant as I am to say this — lest everyone frantically start planning their show next year in Denmark, which is simply not the right move for everyone — Copenhagen actually exceeded my expectations.
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