
06.13.16
Q+A
IKEA’s Head of Research on the Future of Furniture
We recently sat down with Mikael Ydholm, the head of IKEA's research team, to hear some of its findings. What happens when you seal a family into an IKEA prototype house for 14 days? How do people really use a sofa when they forget they're being watched? And how do you design for a generation that eats in the bathroom? Read on to find out.