Andy Beach of Reference Library in 01 Magazine

Sighted in the seventh issue of the online journal 01 Magazine, an interview with Philly-based blogger extraordinaire Andy Beach. Despite having never met the two women behind the Vancouver-based publication, we feel a certain kinship with them: They meander across disciplines, they cover folks who are near and dear to us like ConfettiSystem and ROLU, and they even have a healthy appreciation for the absurd. But when we saw the story about Beach, in particular, we knew we had to repost it, as we've been trying to weasel our way into the man's home ever since we first met him in Milan two years ago, when he did a pop-up shop with Apartamento and sold us this book from his personal collection. For now, we'll settle for excerpting a Q+A that shines a light on the goings-on behind the scenes of his cult blog Reference Library, including the avalanche of inspiration binders that started it all

02.01.11

Studio Visit

Pierre’s Costumes

So you’ve decided to dress up as a pirate for Halloween. But have you given any thought as to whether you’d like to be a bloody pirate, a pirate captain, a captain’s mate, a cutthroat pirate, a Caribbean pirate maid, a pirate man, a pirate mistress, a pirate maiden, Lady Hook the Pirate Wench, a sea dog, a sea scoundrel, or Will Blackthorn? If you live in Philadelphia, and you’re plagued by these sorts of questions, you're probably already a customer of Pierre’s Costumes in Old City, which has been in its current location near the Wexler Gallery for more than a decade and in the costuming business since 1943, when the Philadelphia Mummers came ringing at this former medical and restaurant uniform-supply shop. But for the uninitiated — like Sight Unseen's editors were when we stumbled into the store quite by accident midway between Halloween and Christmas last year — Pierre’s is something of a revelation: a labyrinthine, two-floor facility housing thousands of rentals, professional mascot costumes, Santa suits, make-up kits, wigs, and accessories, with a workshop in back where seamstresses and tailors work furiously on repairs and custom designs for everyone from Fruit of the Loom to Bam Margera to Toys ‘R’ Us.

08.18.10

What They Bought

Art in the Age

When Philadelphia adman Steven Grasse talks about his 20 years at the helm of Gyro Worldwide, the successful agency he shuttered in 2008, his assessment is as blunt as you might expect from the man who invented Bikini Bandits, a video series about strippers, guns, and hot rods: “I was the asshole who did the Camel ads,” he says. “At Gyro, we had this ‘I’ll fuck anything that moves’ philosophy.” That all changed in 2008, when he sold Sailor Jerry — the rum brand he created before going on to help develop Hendrick's Gin — to William Grant & Sons for “more money than I ever made in advertising,” he says. Grasse quickly changed the name of his agency to Quaker City Mercantile, and transformed its mission completely. “Now we only work on brands that we create and own or with clients I truly like personally,” he says. The most personal of those projects is Art in the Age, the Old City store and liquor brand Grasse began working on the day he sold Sailor Jerry.