Roll & Hill Jonah Takagi Silk Road

An Exclusive First Look at Roll & Hill’s 2012 Collection

Three ICFFs ago, when we launched the Noho Design District, our biggest exhibition was the debut of Jason Miller's highly anticipated new lighting company Roll & Hill, which took over the top floor of our beloved former lumber building (RIP) and cozily lit its dilapidated interior with a string of gorgeously modern chandeliers. It's hard to believe how far both of us have come since then. With the imminent redevelopment of the NDD's former hub at 45 Great Jones, we went hunting for a new home, and instead found two. And Roll & Hill — in addition to showing its new collection at the Javits Center — will join up with us once again in Noho, this time spreading out over 3,500 square feet on the ground floor of 2 Cooper Square, where a monthlong showroom will showcase the brand's full collection in addition to its new products for 2012.
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Noho Design District 2011

When the Sight Unseen and Uhuru teams rolled up the grate and entered the Great Jones Lumber building on Monday, May 9, it was like déjà vu all over again — one full year after we'd closed the door on the inaugural Noho Design District, the space's vast rooms were as dark, empty, and beautifully raw as when we first laid eyes on them, but with half-disassembled wooden signs, wayward Macallan cups, and other stray remains of the 2010 festivities still intact. The weight of all the work that lay ahead immediately hit us: four long days of manual labor in order to breathe life back into the building, to transform it from its dormant state into the hub of the 2011 Noho event, where the work of more than 100 designers would be on display for four days.
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