
04.16.25
Fair Report
La Double J’s New Milan Offices Are, Fittingly, a Five-Floor Explosion of Color and Pattern
Erstwhile journalist and lifelong tastemaker JJ Martin was way ahead of the game on maximalism. Back in 2015, the Milan-based American expat was founding her housewares and clothing company La Double J, and though her target audience at the time was rather different from ours — Europe's social set — she built a colorful, joyful brand that has since won over pattern-lovers of all stripes, including yours truly. To mark La Double J's ascension into fashion and design's popular vernacular, as well as celebrate its 10th anniversary, she opened the doors during last week's Salone to its impressive new home in Milan, which is just as exuberant as its offerings.