
05.02.11
Up and Coming
Brunno Jahara, Product Designer
If you think about it in the context of design, Brazil is a lot like America: A vast, relatively young country with a tiny cadre of contemporary designers struggling both to step out of the long shadow of their mid-century forebears, and to create objects in a near-industrial vacuum. But you won’t hear Brazilian designer Brunno Jahara complaining — having lived in dozens of European countries, worked under Jaime Hayon at Fabrica, and run a freelance business from Amsterdam before moving back to São Paulo a few years ago, he credits his native country as being the catalyst for his newfound success. “In Brazil I have all the freedom I didn’t have in Europe, because there’s a whole historical background over there that holds you to making things in a certain way,” says the 32-year-old.