Inside Freitag’s Zurich Headquarters

When you arrive in Zürich, you arrive with a few certainties: The trams will run like clockwork, the city will be spotless, and at least a third of the population, it seems, will be carrying a Freitag messenger bag. During my weeklong stay in Switzerland this spring, the Freitag bag — with its recycled truck-tarp shell, seatbelt strap, and inner-tube edging — began to seem something like a national accessory.