
07.06.12
Studio Visit
Prince Ruth for Urban Outfitters
When we first got wind of the new Scandances by Prince Ruth textile collection for Urban Outfitters, we had two questions: Who is Prince Ruth? And what the heck is a scandance? The latter question, we found, was easy to answer: It’s that jittery, seismograph-through-the-lens-of-an-acid-trip effect you get when you manipulate an image while it’s in the process of being scanned. As for the former, we assumed that Prince Ruth was some under-the-radar designer we somehow weren’t cool enough to have noticed. And in a way, that’s exactly what it is: Prince Ruth is the name of a Brooklyn-based surface design studio run by Zoe Latta, a 24-year-old textile artist and RISD grad whose work is more famous than her pseudonym would suggest.