
02.18.15
From the Library Of
Esprit’s Brand Books
There are some books that are quoted, referenced, or photographed so often in our line of work that they begin to feel like touchstones for design-world enthusiasts all over the world. The Nathalie du Pasquier–illustrated Leonard Koren bible Arranging Things: A Rhetoric of Object Placement is of those such books; the late-'90s graphic-design manifesto Tibor Kalman: Perverse Optimist is another. But recently, another book has begun popping up no matter where we look. Esprit: The Comprehensive Design Principle — a huge, softcover paean to every design aspect of the beloved 1980s fashion brand — was published in 1989 by its founder Douglas Tompkins, but has experienced a resurgence of late in these '80s nostalgia–tinged, Memphis revival–happy times.