Daniel Emma, Product Designers

Australian wine capital Adelaide has a population of 1.3 million, putting it on par with Dallas or San Diego. But as native Daniel To sees it, it’s a big city with a small-town mentality — one that nearly consigned him and his wife Emma Aiston to a life designing laundry lines. “We met at the University of South Australia, where our design program was heavily engineering based and suited to what’s required for the city's industry,” explains To. “Adelaide has three main manufacturing companies: one making garden sheds, one light switches, and a third clothes-drying lines.” Rather than learning about mid-century modern, Memphis, or the Bauhaus — all of which would later inform their work as the independent studio Daniel Emma — the pair were taught to perfect their technical-drawing skills and gear up to become cogs in the local wheel. Just as they were starting their final projects in 2006, though, they had a kind of mutual awakening.
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Alpha60, Clothing Designers

When you're a graphic designer and an aircraft engineer with zero fashion training, and yet you find yourself becoming the go-to clothing line of Melbourne — worn by the likes of Patti Smith, LCD Soundsystem, and Jamie Oliver — you learn to get really good at improvising. And trusting your instincts. So it goes for Alex and Georgie Cleary, the brother-and-sister duo behind Alpha60, who base its designs not on fashion trends but on whatever random pop-culture reference they happen to be into at any given moment.
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