
10.15.10
Up and Coming
Daniel Emma, Product Designers
Australian wine capital Adelaide has a population of 1.3 million, putting it on par with Dallas or San Diego. But as native Daniel To sees it, it’s a big city with a small-town mentality — one that nearly consigned him and his wife Emma Aiston to a life designing laundry lines. “We met at the University of South Australia, where our design program was heavily engineering based and suited to what’s required for the city's industry,” explains To. “Adelaide has three main manufacturing companies: one making garden sheds, one light switches, and a third clothes-drying lines.” Rather than learning about mid-century modern, Memphis, or the Bauhaus — all of which would later inform their work as the independent studio Daniel Emma — the pair were taught to perfect their technical-drawing skills and gear up to become cogs in the local wheel. Just as they were starting their final projects in 2006, though, they had a kind of mutual awakening.