The collaboration between Hay and Danish It-chef Frederik Bille Brahe began, as so many collaborations do, at the furniture fair in Milan a year and a half ago. Charged with outfitting the tables for a Hay pop-up café, Bille Brahe set out with Hay co-founder Mette Hay to scour the Milanese flea markets for flatware, dishes, and serving pieces. The two liked working together — and the hodgepodge effect their vintage-sourced table settings had — so much that Mette called upon Frederik to help conceive and handpick the pieces in a new line launched this week called Hay Kitchen Market. The pieces in the collection are meant to represent the best possible iterations of everyday kitchen essentials, from an industrial aluminum jelly pan to a gold lurex sponge to Fiestaware-like, mix-and-match plates. Each item was either sourced from international factories, from Turkey to Japan, or reinterpreted by some of Hay’s designer collaborators — chunky flatware by Big-Game, a Flintstones-like water pitcher by Jochen Holz, and a color-blocked teapot by Memphis founder George Sowden, among them. Currently available at the MoMA Design Store Soho.